- WEB MARKETING STRATEGY
- SOCIAL MEDIA AND COMMUNITY MANAGEMENT
- DIRECT EMAIL MARKETING
- Web marketing and social media marketing
- FACEBOOK ADS & GOOGLE ADWORDS
We came up with a Web Marketing strategy for the winemaking company Tenute Salvaterra, which made it possible to increase brand awareness while at the same time building a solid community.
The company is in the process of affirming its brand identity and needs to create visibility in order to increase the pool of winelovers familiar with its products. As part of this, it was decided to build a community of wine enthusiasts to serve as influencers and brand ambassadors.
Work in this area primarily focused on the Facebook, Twitter and Instagram social media platforms, as well as the company blog. This resulted in the creation of an e-mail database of wine enthusiasts, to whom more interesting content could be sent in a monthly newsletter. As part of this activity, we organised a Facebook Ad campaign and a Google AdWords campaign.