Molino Vigevano
- SOCIAL MEDIA STRATEGY
- WEB DESIGN AND PLATFORM CREATION
- WEB STRATEGY
- FACEBOOK AND CAMPAIGNS
Molino Vigevano created ORO di Macina Academy to provide their clients with technical assistance but also managerial development support, with the aim of serving as an all-round partner.
- Dual service (technical and training)
- Technical and managerial support
- Flexible courses
- Opportunity for dialogue among sector professionals
- Human to Human marketing
- Communications campaign based on the desires of the potential client
- Fidelity and community
- Innovation in the sector and image curation
Molino Vigevano asked us to organise the launch of the “Oro di Macina Academy” online professional training school, with a physical centre to be opened at a later date. We developed the web platform to host the school and coordinated the online launch through advertising and engaging with journalists and opinion leaders.
We handled the launch of the online version of Molino Vigevano’s ORO di Macina Academy, a platform for ho.re.ca. professionals from all over Italy to access courses and training on technical, but also managerial, topics.
We also coordinated the social media activity, in preparation for the launch, working with other Molino Vigevanopartners to achieve the goal of maximum visibility.
The activities centred around the “Strano?” communications campaign, focusing on the emotional engagement of professionals.
