UNO.61
- MARKET ANALYSIS
- CREATION OF COMMUNICATIONS CONCEPT AND NAMING
- DEVELOPMENT OF MARKET ENTRY STRATEGY
- BRANDING
- PACKAGING DESIGN
- PRESS OFFICE
- DIGITAL & OFFLINE PR
UNO.61 is a unique product in the “uber-luxury” segment. A gold-drawn pasta, sold in a “shirt” designed by Angelo Inglese, celebrated stylist. Each piece is unique, and the product is sold online and in La Rinascente department stores.
- Artisanal product
- Wholesomeness and digestibility
- Italian ingredients
- Unique but versatile format
- Human-to-human marketing
- Concept oriented toward latent demand
- Loyalty and community
- Innovation in the sector and image curation
UNO.61 embodies the quintessence of pasta, art, design, and taste.
It is a project dedicated to the uber-exclusive segment of the market: a gold-drawn durum wheat semolina pasta, which comes in premium packaging designed by stylist Angelo Inglese. UNO.61 is pasta in a shirt.
The quality of the flours, the drawing technique and processing methods combine to guarantee quality, wholesomenessand ease of digestibility.
We handled the product concept, strategy, design, and implementation. Today, UNO.61 is an internationally recognised brand.
