Beyond the comfort zone
For Enio Ottaviani we redesigned labels for the mid- and upper-mid ranges of wines produced by this Romagna-based winery. The idea was to use a single, distinctive brushstroke to express craftsmanship, conviviality and quality.
Maestri della Pasta is the international retail chain that expresses the very essence of Italy through fresh pasta. We created the concept, method and image, as well as the stores themselves, now open in London, Luxembourg and Lugano.
Per Amici Caffè (succursale svizzera di Illy) abbiamo curato la rivisitazione dell'immagine digitale e dell'e-shop, canale molto rilevante in Svizzera. Abbiamo poi realizzato una campagna B2B attraverso ambassador e testimonial.
With Diemme Attitude, we put all of the ethos and history of the various brands from Caffè Diemme, owned by the historic Dubbini family of Paduan coffee roasters, into a single brand. The result was repositioning at a global level.
Diemme Academy is the first SCA-certified barista training school in the Veneto region. We created it to offer a unique, beautifully-designed space where customers and potential customers can be trained, while passing on values as well as theory.
Mitilla®, the Pellestrina mussel, was a major branding project that we achieved in what is generally an undifferentiated market. A national success story, which brought the product into the kitchens of chefs the calibre of Massimo Bottura.
UNO.61 is a one-of-a-kind product in the ‘uber luxury’ segment. A range of gold die-cut pasta that comes packaged in a ‘shirt’ crafted by the world-famous tailor Angelo Inglese. Each piece is unique, sold online and at La Rinascente.
KISS is the portable coffee machine for the luxury segment, produced by Illy. A special plunger extraction system makes it extremely quiet and eliminates vibrations. We designed the launch campaign.
1000 square metres, 5000 wine labels, 500 craft beers, 500 premium quality spirits, and 10 sommeliers. We bring you Ferrowine, the first ever ‘Wine Library’, which we opened for Ferro Distribuzione in Castelfranco Veneto (TV).
For ADI we revised the image and brand in order to diversify distribution channels, by activating online sales, ho.re.ca and retail. This led to ‘Le Esperienze’, the most costly honey on the market, and Biodiversità, a range with the accent on health and sustainability.
Panini Durini is Milan’s famous chain of panino bars. We assisted its senior management in repositioning the brand and opening up new branches, before the major exit and sale of the entire project to a NewCo.