Schiopetto - IDEA Food & Beverage

Marketing strategy
& Business Development

Beyond the comfort zone

CH

SCHIOPETTO

For Schiopetto, we planned and created a stand for Vinitaly based on a new image and line of communication, which was used in 2015. The objective – also during this important trade show – is that of promoting the essential figure of Mario Schiopetto to a new generation.
Through Mario spreading corporate values still very strong and vital/alive.

LOGO RESTYLING
VISUAL COMMUNICATION
STRATEGIC AND SOCIAL MEDIA STRATEGIES
PRESS RELEASES
COMMUNICATION STRATEGY
VINITALY STAND

As well as valuing the figure of Mario Schiopetto, our work regarding the stand was oriented towards enhancing the four different crus of the winery, which are the territories where the characteristic/typical grape varietals are born. We have supported Schiopetto in the creation of its new image as the mark of elegance and tradition, but also innovation. An elevated language, strong in the history and importance of a business that on top of it all won the award for the “Best White Wine of the Year” from Gambero Rosso, only a few months ago.

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